Ware is a small, attractive town just north of Hertford. The town is situated on the Roman road, Ermine Street while the navigable River Lee and Lee Navigation canal both run through the town.

The town was once a major centre for malting. Ware today has a selection of small shops and boutiques with a street market every Tuesday. As well as residential areas, the town has an industrial area while Glaxo Wellcome has large manufacturing sites on the edge of the town.

Ware has many historic buildings including 18th century gazebos, The Priory founded in 1338 and St Mary's Church re-built in 1380. An unusual attraction is Scott's Grotto, a house made of shells, which is situated between Ware and Hertford. It was in Ware that Lady Jane Grey was proclaimed Queen in 1553.